This is DICE

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We’re on a mission to
get people out more

Getting out more makes us feel good. It lets us fully experience the city we live in. It connects us to a community. And it gives us memories that last.

We’ve recreated our brand to more accurately represent our mission and our community of fans. The fans have been at the core of our business since day one – and now they’re firmly at the core of our brand too.

Vibrations

Our Vibrations bring the flow of energy that moves between every fan at a show into the heart of our brand.

By adjusting the frequency, we can represent the right vibe for any show.

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Colour

Our colour palette enables us to keep the energy high when we need to, or bring it back down.

#FF1C5E

#C900FF

#00D8AF

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Voice

Friendly, knowledgeable and passionate, we speak like a fan. We keep things short and sharp, and we’re always straight-talking and relatable – just like these folk.

Typography

Two font families. Loads of variation.

Favorit’s classic-yet-modern grotesque form, subtle oddities and flexibility make it feel right at home at DICE.

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Times New Roman is a neglected beauty. Everyone who’s owned a computer since the 80s has used it. Let’s make it sing.

Public Records(NYC)

And we bring our type to life through five specific treatments.

Image

Our photography and video shows what it actually looks like to be a fan in the room – the energy, intimacy and humanity of a bunch of people all connected by the same experience.